This post may contain affiliate links
Right before Carly and I left to travel, we developed her online course 12-Days To Sexy on her website and it has helped buy us plane tickets, AirBNBs, and food around the world.
Since then we’ve created multiple other courses and have found great success in creating online courses and schools.
In this post, I’ll share why you should create an online course, how to create one, and the best online course platforms to choose from.
Why To Create An Online Course
Chances are, you’re really good at something that other people aren’t. No matter how big or small that skill is, someone on the world wide web will likely pay you to teach them how you do it.
After you develop a school and produce some curriculum, you’ll have a tangible product that will live on forever and the best part is, you don’t have to manufacture it more than once.
After posting it online and doing some marketing, it is possible to receive passive income from your courses for the rest of your life.
What You Will Need To Create An Online Course
There’s multiple ways to succeed in this realm but after lots of trial and error, I’ve discovered a few things that are crucial to success.
- A platform that you can easily create, update, and market
- An affiliate program
- A small understanding of video production (iPhone will work fine)
That’s about it.
Best Online Course Platforms
I started out by building Carly’s entire course on her WordPress blog. I made new pages for each day of the cleanse and password protected the directory page. After someone purchased, we’d send them an automated email with the password and that was about it.
It worked alright but it was cumbersome to design and use, and most importantly, it didn’t have an affiliate program!
After a few months, we came to realize how crucial an affiliate program is to the success of any school so I started searching for platforms that had an affiliate program built in.
This led us to 2 main contenders:
This is my number one choice. I have built about 5 different schools on this platform and it offers:
- a built-in affiliate program
- beautiful and easily editable design
- high functioning video player
- convenient payouts
- many course payment options
- and the list goes on.You can’t really go wrong with this option and I recommend it to all my friends.
When we discovered this app for WordPress, it was brand new. Carly was one of the first people to purchase it and it seemed to be a promising platform.
After a few weeks of struggling to make it work, I ended up abandoning it and the investment we made into it.
That being said, it looks like it’s come a long way and may be a good option for some but I can’t speak to it.
Marketing An Online Course
The beauty of an affiliate program is that it kind of markets itself. Here’s how I do it in it’s most basic form:
- Publish your course and school
- Send it out to your audience on social media, email and word of mouth for an introductory price, in exchange for feedback and a review
- Publish the reviews on your sales page
- Make the initial course participants affiliates in your course and give them a healthy commission (set up in the teachable backend)
- Message them all and tell them what they could earn by sending out their link to their friends.
- Repeat a few times
- Increase the price slowly over time to make the most sales.
Online Course Development
All that being said, I highly recommend you make a course if you’re considering it. Teachable has a free tier that you can get started with and then you can level up as you get going.
If you run into any troubles you can always message me and I’d love to help. I do this work for clients and I can build you a school of your dreams! 😍😍
Email me here: firstname.lastname@example.org